A flâneur is an individual who strolls leisurely through city streets, observing and appreciating their surroundings, often with a focus on culture, architecture, and people-watching. The term comes from 19th-century European literature and is often associated with a refined, observant, and artistic personality. The brand’s objective is to craft a world for the modern flâneur, catering to wanderers and dreamers. This is achieved through an comprehensive unisex ready-to-wear wardrobe, captivating visual art, and compelling still and animated imagery, all embracing the art of wandering and the beauty of flâneur-ism.